Choosing between embroidery vs printing is one of the most important decisions when customising apparel. Whether you’re ordering branded workwear, personalised garments, event merchandise, or casual wear for your clothing brand, the decoration method you choose affects durability, cost, appearance, and how your brand is perceived. This guide explains embroidery vs printing in a clear […]
Fashion brands today operate in one of the fastest-moving parts of the fashion industry. Consumer behaviour changes quickly, competition increases daily, and social media now shapes how fashion trends spread across global audiences. To stand out, every clothing brand needs innovative, creative, and strategic campaigns that attract new customers, boost sales, and build long-term brand […]
Branded workwear is one of the simplest and most effective ways to elevate your business. It goes beyond looking smart or consistent. The right branded uniforms help build trust, improve brand recognition, and create a cohesive and professional image that customers instantly respond to. Whether you’re a small business wanting to look more established or […]
When you think about your company’s brand, the first impressions often come from your team. How they present themselves, how professional and coordinated they look, and even how comfortable they are in what they wear all contribute to the perception of your business. Corporate clothing is far more than a uniform; it’s a visual extension […]
In December 2024, I started to work on creating a new website for Positive Branding. In order to understand our position in the marketplace, I looked at the leading players in the printed and embroidered workwear and promotional clothing market. Two names stood out from the rest in terms of visibility on Google, so I […]
The history of screen printing in London can be traced back to the 18th century. In the early days, screen printing was used primarily for printing textiles. In the 19th century, screen printing began to be used for printing posters and other printed materials. The first screen printing shop in London was opened in the […]
Want to know the different types of embroidery? This article explains key techniques like counted-thread, freestyle, and whitework embroidery. One example of a traditional style of counted thread embroidery is blackwork embroidery, which originated in Spain and is characterised by the use of black thread on light-coloured fabric. Learn how these methods can be used […]
One of the most common subjects we get asked about at Positive Branding is the pros and cons of embroidery vs screen printing. Embroidered garments are important for their premium appearance and suitability for professional settings, while screen-printed garments are ideal for casual settings and specific uses due to their affordability and design options. In […]
Wondering how to wash an embroidered piece without damaging it? This straightforward guide teaches you the best techniques to keep your embroidered garments in great condition. From washing methods to detergent choices, we’ve got you covered. Key Takeaways Always wash embroidered clothing in cold water and opt for hand washing or a delicate machine cycle […]
In today’s competitive market, understanding the concept of small business branding is a vital tool for long-term success. Building a strong brand can set you apart from your competitors, attract new customers and build a loyal customer base. Read our comprehensive guide… Published research has shown that consumers automatically make a link with a particular […]
Wondering how to choose a t-shirt printer for your next corporate or charity event? In this article, the experts at Positive Branding will guide you through the t-shirt printing process, from the initial enquiry to the finished product. Branded clothing can be a powerful marketing tool for event planners. Published data says that 75% of […]
Are you interested in making your products and services more customer-focused? In this article, we dive into the question of ‘how to improve your corporate image?’ and how branded clothing can play a part in helping businesses display a professional image. If you want to attract new customers in today’s world, first you need to […]
