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13 Branding Experts Reveal Their Top Tips For Creating Professional Branding Which Stands Out Online

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Branding is key when it comes to building up your business or professional personal profile and standing out amongst your competitors. With such a booming digital world and everyone and everything now happening online, it’s now more crucial than ever to have powerful branding which can be easily shared and easily recognised. How exactly can your business and website go about getting seen and making some noise within the digital world though?

Sometimes less is more when it comes to brand design and it’s not always about the instant visuals which are the most important; branding is all about a message as a whole and how your company and unique services comes across to your audience. Whether you’re a small business only just starting out, you’re an established business looking to emphasise your positioning in the market, or you’re an individual looking to create a professional identity, branding really is key.

The right branding will really help to create plenty of business (and personal) opportunities and it can help you and your employees have a strong focus on the message you’re trying to shout about. Professional branding can be applied on both a business level and a personal level. Check out our experts guide below and discover some of the leading branding experts out there and what advice they have. We asked the below experts one simple question:

What would be your top tip for creating professional branding which stands out online?


Let’s see what these branding experts have to say…

Jeremy Miller Sticky Branding

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“Build personal relationships. Branding isn’t about logos, taglines, and colors. Branding is about the bond you form with your customers. This is especially true online. The noise level is insane. There are so many people and companies that are trying to stand out by publishing and sharing content. Your opportunity to stand out is to ignore what everyone else is doing, and connect with your fans, customers, and followers directly. Get to know them. Share ideas. Spark conversations. Help others on their journeys. When you treat people as people and build personal relationships your brand will stand out.”

William Arruda Personal Branding Pioneer

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“The best way to stand out online is with video. Video allows you to deliver a complete communication and connect emotionally with the viewer. In a world that’s becoming more virtual, video is the next best thing to being there. As a bonus, thanks to blended search, video content often shows up on page one of a Google search. Once you create your video, you can upload it to your YouTube channel and add it to the summary section of your LinkedIn profile.”

Susan Friesen eVision Media

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“Avoid creating your visual brand until you know exactly what your brand positioning should be. Many new entrepreneurs want to quickly get their logo designed first, thinking this is needed before they can start getting clients. However, since a logo is meant to represent the essence of your business, time needs to be spent on conducting proper due diligence and analysis first.

Working with a professional brand developer will help with this analysis where you will get the guidance needed to establish a brand look and feel that will not only accurately represent you and your essence, but will also resonate with your ideal target market, making it much easier to attract them to your business offerings.”

John Paul Aguiar The Money Dummy & Brainy Marketer

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“The first step in creating a brand that gets noticed, is to first create your logo and colors… using great design and colors will help you stand out online.

Next you want to know your audience, know who you want to see your brand. You then want to know what your brands benefits are to your audience, why should they ‘see’ you and listen to you. Your branding should be included in all of your content and marketing, from blog posts, to videos, to ebooks etc.”

Jeremy Durant Bop Design

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“Professional brand messaging that stands out online needs to be a balance of a company’s brand story and SEO objectives—with the brand story always being a higher priority. A compelling brand story will help differentiate your firm but without highly searched keywords integrated into the messaging, there will be minimal visibility. The more keyword rich content that is on your website, the more likely your website will be found. The more relevant that content is, the longer someone will stay on your website. The longer they stay on your website, the more likely they are to convert.”

Melanie Spring Branded Confidence

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“1) Don’t look at any competitor’s brand to create your own. Find a parallel industry and compare yourself to the same level brand in that industry – then find out what they do best.


2) Spend your money and time on creating a great logo. A great logo will look good on a white piece of paper or a white website. Know who you are as a company so the designer can get your vibe enough to create one.”

Maria Ross Red Slice

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“First, understand your audience! Ensure you clearly think through what they need and want before you design or write anything. Build your ideal client personas and create a real person to whom you are speaking so you can accurately cite benefits that matter to them. Too many businesses design pretty websites or use jargon-filled language that do not resonate at all with what their target market really needs. First, determine the main benefits you offer to them, use their own language, and THEN you can determine the right look, feel, colors, tone of voice, tag lines and more. Build the foundation first so all your tactics work better together.”

Leonard Kim Influence Tree

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“You can’t build your personal brand like your resume. It won’t stand out and will include useless details. Think more like a compelling cover letter. In order for others to connect with you, you must be personable. So how do you do this? Step 1. Announce credibility. Step 2. State what you do. Step 3. Outline how or why you got involved with what you do. Step 4. List out your interests so people can relate to you. Step 5. Provide a call to action for people to contact you.”

Catherine Kaputa Self Brand

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“Don’t be afraid to be different. In some areas of life, it may pay to fit in and go with the flow or follow the group. In the career world, what may seem safe (being like everyone else) is often risky (you won’t stand out). When competing with others for a job or promotion at work or selling your services or products as an entrepreneur, it pays to be different.

Sticking out from the herd may feel wildly uncomfortable at first, but sticking out in a good way gives people a reason to choose you. To find your differentiator or Unique Selling Proposition (USP), ask yourself what strengths, skills and aptitudes make you different, even better, than others. Complete the sentence: Unlike others in my field, I….. Brands often try to own a word that conveys the essence of their different idea such as Volvo and “safety.” What word do you want to own?”

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“In branding, perception is reality. So, how others view your professional brand ‘is’ what your brand stands for, whether you like it or not. Ask yourself: Do you have the brand you want – right now? If not, you must be crystal clear in the definition of your brand, and then communicate that definition in every single activity you do, 24/7/365.”

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“When it comes to creating branding that stands out online my top tip is to pick a communication strategy that works for YOU, for your personality, then learn the main hosts and people with platforms in your space and campaign your story to them to start getting features. So, if you are great at writing and don’t really like public speaking, then focus on blogging and contributing guest articles. If you love interviews and free-flowing conversation, look at podcasting and virtual summits, then focus your energy on getting booked on those. The key is to leverage your strengths and not try to do things that go against the grain.”

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“What if your goal wasn’t to stand out online, but rather to be memorable? In today’s hyper-networked marketplace, we are just two degrees of separation from the people who can hire us. Our job, then, is to unleash the power of referrals by enlisting everyone we already know into our army of personal brand champions. I help people develop personal brands that mean business. Start by tying your personal brand to a monetary measurement such as revenue, cost savings, efficiency, or retention.

Be crystal clear about the value you deliver, and to whom. Then practice consistent messaging across all of your touch points, from your offline elevator pitch and business card to your email signature and every social platform upon which you engage. Don’t bother being clever, just be consistent and be clear. When you showcase your character, your competence, and your charisma online, you intensify the magnetism of your business brand too.”

Gaurav Gulati Brand Engagement Expert

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“The world is full of brands. There are more than 28 million private ventures in the United States, and much larger organizations that expand that number further. Regardless of the possibility that even a small amount of those organizations contend with yours, that is a mind-boggling number to manage during a time where data is ample and computerized trades are ordinary.

To make matters considerably more entangled, each one of those brands are rivalling each other for visibility by utilizing marketing and publicizing efforts to uproar for their intended interest group’s consideration. On the off chance that you need any expectation of your own crowd seeing your image among this mass of rivalry, you have to stand out.

Here are my top 3 tips to make your brand stand-out:

1) Putting resources into an expert photograph.
Doubtlessly you know the expression, “a picture is worth a thousand words.” Take this thought to heart, and invest into an expert photograph as a major aspect of your own marketing system. Your profile picture via web-based networking media – LinkedIn, Twitter, Facebook, Instagram, and so forth – and your site will be the main visual impression you’ll make with a planned customer, worker or boss, so make the most of it!


2) Think discoverability.
An individual brand loses much – if not all – of its esteem if nobody would be able to find you. To that end – and to spare time – you are most likely happier making one profile for every online networking stage you use. Research from Nielsen says while only 15 percent of individuals trust what a brand says, 90 percent will put stock in the expression of a companion, associate or relative. It’s vital you comprehend the benefit of seeming to be relatable and human as opposed to holing up behind a corporate wall.


3) Exceptional business card.
Branding is not just about how you gone over via web-based networking media or the web. When you are at conferences or systems administration occasions, business cards are one approach to viably mark yourself and emerge.”

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Screen Printing Services

We are able to produce deigns with up to 8 different colours – all produced on modern automatic print presses. This process is best suited to large volume orders. We have fixed timelines so you know when to expect delivery of your screen-printed garments. For new customers, we will prepare the layout and email a PDF to you for approval usually within 48 hours. Once we receive your approval (or if it's a repeat order), production will start and your garments will usually be despatched within 7 working days. We specialise in offering a range of printed t-shirts that can be used for screen printing services.

Transfer & Vinyl Printing

The easiest way to describe transfer and vinyl printing is to ask you to think about the name and number on the back of a football player’s shirt. The player’s name and number is cut from vinyl material and applied by a heat press. Transfer printing is similar in that the design is printed onto a transfer sheet and then applied using a heat press. Both these processes are suitable for small quantities of a design with many colours or individual monogramming (name and numbering). Heat pressing garments requires us to select the best combination of time, pressure and heat to ensure the design is permanently applied onto the garment and is durable. Once we receive your approval (or if it's a repeat order), production will start and your garments will usually be despatched within 7 working days.

Digital Printing (DTG)

This is a relatively new process, and the easiest way to describe DTG printing is to imagine a t-shirt being put through your desktop inkjet printer. Whilst the process and hardware is a lot more sophisticated, the essence of the print is the same. This process works brilliantly for low volume orders. Once we receive your approval (or if it's a repeat order), production will start and your garments will usually be despatched within 7 working days. Why not use the Call Me Back feature on the right of this page to find out more or, if you are satisfied, simply get a quote?.

About Screen Printing

Screen printing first appeared in China in 1960 during the Song Dynasty. It arrived in Europe in the late 1700s and until the 1960s was referred to as ‘silk screen printing’. Techniques, materials and inks have greatly improved but the basic method hasn’t changed that much in over a thousand years. The process now involves taking a design, separating it into the individual colours and ‘shooting’ (a photographic process) the image onto a screen, which is in fact a very fine mesh held taught by a frame. Then squeezing coloured ink through the screen onto the garment. A separate screen is required for every colour printed. Today we use extremely durable inks that will last many years and many washes.

Embroidery Services

We don’t just embroider logos and designs on t –shirts, hoodies, work fleeces and many more, we can also embroider logos and designs onto bags and holdalls. Embroidery also works well on garments that need industrial washing such as overalls and coveralls. The design is usually placed on the front of the garment on the left breast pocket position (this is known as ‘left breast as worn’) but can be placed anywhere including the sleeve, nape of neck and across the shoulders.

Our embroidery service starts with the original design. Our customer will send us the design (preferably as a jpg or PDF) and we will ‘digitise’ the design, so that a computer can understand it.

Once we have created this file we will email a PDF visual of the design to our customer to check if the design is correct. We have fixed timelines so you know when to expect delivery of your garments. For new customers, the process of creating the digitised design and emailing a PDF to you for approval will usually be completed within 48 hours. Once we receive your approval (or if it is a repeat order), production will start and your embroidered garments will usually be despatched within 7 working days. Why not use the Call Me Back feature on the right of this page to find out more or, if you are satisfied, simply get a quote?

About Embroidery

Embroidery is the method of decorating a garment using needles and coloured threads, a bit like a miniature tapestry.

The embroidery can be simple text such as a company name or a very detailed design such as a military crest. Our modern computer controlled embroidery machines run 12 colours so you can use up to 12 colours in your design at no extra cost.

Typically, company logos have between two and four colours. Embroidery is suitable for all types of garments including t-shirts, polo shirts jackets, sweatshirts and fleeces as well as baseball caps and beanies.

Embroidery Example

Promotional Clothing

We supply promotion clothing such as polo shirts, printed t shirts and hoodies as well as corporate gifts to a huge number of diverse organisations; from church groups to sports clubs and multi-national companies to charities.

What they all have in common is that their promotional item must make a statement. This may be a simple logo and slogan on a polo shirt for staff to wear at a trade exhibition or a corporate gift with a marketing message. Sometimes they’re used as a giveaway with a purchase or to promote a new product.

The one thing we know for sure about your promotional event is that the start date won’t change – so ensure you use a company that fully understands your deadline (that's us).

Clothing has for a long time been used as a promotional tool. It is cost effective, long lasting and people love a useful freebee. We print and embroider t-shirts, polos and sweatshirts at high speed and in volume to ensure your event deadline is met.

Promotional Merchandise

Promotional gifts are an ideal way to give an existing customer or prospective customer something by which they can remember you and your company. From printed pens and sticky note pads to the latest USB memory sticks - we can brand almost anything.

Showroom

Visit our North West London clothing showroom and try before you buy! We specialise in providing high speed, high quality embroidery and printing onto corporate clothing, workwear and uniforms. Our London location allows us to serve Marketing/PR agencies, Financial Institutions, Charities, and 000's of businesses that value doing business with a London based company.

The showroom is an integral aspect of our business. Although many of our customers buy by telephone or over the internet, our showroom offers our customer the opportunity to visit and benefit from our years of experience.

Customers can look, touch and feel the garments and compare with similar styles. It is also useful for the sales staff here to be able to go into the showroom and check the specification of a garment and then report back to the customer.

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