Branding is key when it comes to building up your business or professional personal profile and standing out amongst your competitors. With such a booming digital world and everyone and everything now happening online, it’s now more crucial than ever to have powerful branding which can be easily shared and easily recognised. How exactly can your business and website go about getting seen and making some noise within the digital world though?
Sometimes less is more when it comes to brand design and it’s not always about the instant visuals which are the most important; branding is all about a message as a whole and how your company and unique services comes across to your audience. Whether you’re a small business only just starting out, you’re an established business looking to emphasise your positioning in the market, or you’re an individual looking to create a professional identity, branding really is key.
The right branding will really help to create plenty of business (and personal) opportunities and it can help you and your employees have a strong focus on the message you’re trying to shout about. Professional branding can be applied on both a business level and a personal level. Check out our experts guide below and discover some of the leading branding experts out there and what advice they have. We asked the below experts one simple question:
What would be your top tip for creating professional branding which stands out online?
Let’s see what these branding experts have to say…
“Build personal relationships. Branding isn’t about logos, taglines, and colors. Branding is about the bond you form with your customers. This is especially true online. The noise level is insane. There are so many people and companies that are trying to stand out by publishing and sharing content. Your opportunity to stand out is to ignore what everyone else is doing, and connect with your fans, customers, and followers directly. Get to know them. Share ideas. Spark conversations. Help others on their journeys. When you treat people as people and build personal relationships your brand will stand out.”
“The best way to stand out online is with video. Video allows you to deliver a complete communication and connect emotionally with the viewer. In a world that’s becoming more virtual, video is the next best thing to being there. As a bonus, thanks to blended search, video content often shows up on page one of a Google search. Once you create your video, you can upload it to your YouTube channel and add it to the summary section of your LinkedIn profile.”
“Avoid creating your visual brand until you know exactly what your brand positioning should be. Many new entrepreneurs want to quickly get their logo designed first, thinking this is needed before they can start getting clients. However, since a logo is meant to represent the essence of your business, time needs to be spent on conducting proper due diligence and analysis first.
Working with a professional brand developer will help with this analysis where you will get the guidance needed to establish a brand look and feel that will not only accurately represent you and your essence, but will also resonate with your ideal target market, making it much easier to attract them to your business offerings.”
“The first step in creating a brand that gets noticed, is to first create your logo and colors… using great design and colors will help you stand out online.
Next you want to know your audience, know who you want to see your brand. You then want to know what your brands benefits are to your audience, why should they ‘see’ you and listen to you. Your branding should be included in all of your content and marketing, from blog posts, to videos, to ebooks etc.”
“Professional brand messaging that stands out online needs to be a balance of a company’s brand story and SEO objectives—with the brand story always being a higher priority. A compelling brand story will help differentiate your firm but without highly searched keywords integrated into the messaging, there will be minimal visibility. The more keyword rich content that is on your website, the more likely your website will be found. The more relevant that content is, the longer someone will stay on your website. The longer they stay on your website, the more likely they are to convert.”
“1) Don’t look at any competitor’s brand to create your own. Find a parallel industry and compare yourself to the same level brand in that industry – then find out what they do best.
2) Spend your money and time on creating a great logo. A great logo will look good on a white piece of paper or a white website. Know who you are as a company so the designer can get your vibe enough to create one.”
“First, understand your audience! Ensure you clearly think through what they need and want before you design or write anything. Build your ideal client personas and create a real person to whom you are speaking so you can accurately cite benefits that matter to them. Too many businesses design pretty websites or use jargon-filled language that do not resonate at all with what their target market really needs. First, determine the main benefits you offer to them, use their own language, and THEN you can determine the right look, feel, colors, tone of voice, tag lines and more. Build the foundation first so all your tactics work better together.”
“You can’t build your personal brand like your resume. It won’t stand out and will include useless details. Think more like a compelling cover letter. In order for others to connect with you, you must be personable. So how do you do this? Step 1. Announce credibility. Step 2. State what you do. Step 3. Outline how or why you got involved with what you do. Step 4. List out your interests so people can relate to you. Step 5. Provide a call to action for people to contact you.”
“Don’t be afraid to be different. In some areas of life, it may pay to fit in and go with the flow or follow the group. In the career world, what may seem safe (being like everyone else) is often risky (you won’t stand out). When competing with others for a job or promotion at work or selling your services or products as an entrepreneur, it pays to be different.
Sticking out from the herd may feel wildly uncomfortable at first, but sticking out in a good way gives people a reason to choose you. To find your differentiator or Unique Selling Proposition (USP), ask yourself what strengths, skills and aptitudes make you different, even better, than others. Complete the sentence: Unlike others in my field, I….. Brands often try to own a word that conveys the essence of their different idea such as Volvo and “safety.” What word do you want to own?”
“In branding, perception is reality. So, how others view your professional brand ‘is’ what your brand stands for, whether you like it or not. Ask yourself: Do you have the brand you want – right now? If not, you must be crystal clear in the definition of your brand, and then communicate that definition in every single activity you do, 24/7/365.”
“When it comes to creating branding that stands out online my top tip is to pick a communication strategy that works for YOU, for your personality, then learn the main hosts and people with platforms in your space and campaign your story to them to start getting features. So, if you are great at writing and don’t really like public speaking, then focus on blogging and contributing guest articles. If you love interviews and free-flowing conversation, look at podcasting and virtual summits, then focus your energy on getting booked on those. The key is to leverage your strengths and not try to do things that go against the grain.”
“What if your goal wasn’t to stand out online, but rather to be memorable? In today’s hyper-networked marketplace, we are just two degrees of separation from the people who can hire us. Our job, then, is to unleash the power of referrals by enlisting everyone we already know into our army of personal brand champions. I help people develop personal brands that mean business. Start by tying your personal brand to a monetary measurement such as revenue, cost savings, efficiency, or retention.
Be crystal clear about the value you deliver, and to whom. Then practice consistent messaging across all of your touch points, from your offline elevator pitch and business card to your email signature and every social platform upon which you engage. Don’t bother being clever, just be consistent and be clear. When you showcase your character, your competence, and your charisma online, you intensify the magnetism of your business brand too.”
“The world is full of brands. There are more than 28 million private ventures in the United States, and much larger organizations that expand that number further. Regardless of the possibility that even a small amount of those organizations contend with yours, that is a mind-boggling number to manage during a time where data is ample and computerized trades are ordinary.
To make matters considerably more entangled, each one of those brands are rivalling each other for visibility by utilizing marketing and publicizing efforts to uproar for their intended interest group’s consideration. On the off chance that you need any expectation of your own crowd seeing your image among this mass of rivalry, you have to stand out.
Here are my top 3 tips to make your brand stand-out:
1) Putting resources into an expert photograph.
Doubtlessly you know the expression, “a picture is worth a thousand words.” Take this thought to heart, and invest into an expert photograph as a major aspect of your own marketing system. Your profile picture via web-based networking media – LinkedIn, Twitter, Facebook, Instagram, and so forth – and your site will be the main visual impression you’ll make with a planned customer, worker or boss, so make the most of it!
2) Think discoverability.
An individual brand loses much – if not all – of its esteem if nobody would be able to find you. To that end – and to spare time – you are most likely happier making one profile for every online networking stage you use. Research from Nielsen says while only 15 percent of individuals trust what a brand says, 90 percent will put stock in the expression of a companion, associate or relative. It’s vital you comprehend the benefit of seeming to be relatable and human as opposed to holing up behind a corporate wall.
3) Exceptional business card.
Branding is not just about how you gone over via web-based networking media or the web. When you are at conferences or systems administration occasions, business cards are one approach to viably mark yourself and emerge.”